Course curriculum
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1
Setting Up An AdWords Account: Everything You Need to Know
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2
Creating An Initial PPC Keyword List
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3
Campaign Structure Basics & Best Practices
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4
Ad Creation & Landing Page Mapping
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5
Campaign Creation & Settings
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6
Finalizing Your New AdWords Account
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7
After Set Up Check Advanced Settings
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8
Last Step: Consider Tracking
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Everything You Need to Know -
Creating An Initial PPC Keyword List -
Basics & Best Practices Campaigns and Ad Group Best Practices Example Summary -
Ads & Landing Pages The Expanded Text Ad Ad Extensions Landing Page Mapping -
Creation & Settings -
Finalizing Your New AdWords Account -
Advanced Settings -
Conversion Tracking
Pricing options
Explain how different pricing options might be valuable to different segments of your audience.
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